Privacy Policy

This Privacy Policy (the "Policy") describes how 7777s (referred to herein as "7777s", "we", "us" or "our"), the operator of the online betting and casino information platform accessible at https://7777s.cam (the "Platform"), collects, uses, stores, discloses and protects the personal data of individuals who access or use the Platform (referred to as "you", "your" or the "User").

This Policy applies to all personal data processed through the Platform, including data submitted during account registration, identity verification, deposits, withdrawals, customer support interactions and general Platform usage. It forms part of, and should be read alongside, our Terms & Conditions and Responsible Gambling Policy.

By accessing the Platform or creating an account, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with this Policy, you must not use the Platform.

For the purposes of this Policy, the following terms have the meanings assigned below:

"Personal Data"

Any information relating to an identified or identifiable natural person, including but not limited to name, date of birth, email address, phone number, residential address, national identity number, payment details and device identifiers.

"Processing"

Any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure or destruction, whether performed automatically or manually.

"Data Controller"

7777s, being the entity that determines the purposes and means of processing personal data collected through the Platform.

"Data Processor"

Any third-party service provider that processes personal data on behalf of 7777s in accordance with documented instructions and applicable data protection obligations.

"Cookies"

Small text files placed on your device by the Platform to store session data, preferences and analytical information. See Section 7 for full details.

"KYC Data"

Identity and age verification documentation, including CNIC, passport, proof-of-address documents, selfie images and liveness-check data, collected as part of our Know Your Customer obligations.

"Sensitive Data"

A subset of personal data warranting heightened protection, such as information about health, financial vulnerability or problem-gambling indicators collected in the context of our responsible gambling obligations.

The following table summarises the categories of personal data 7777s collects, along with the primary purpose for which each category is collected:

We do not intentionally collect special category data (such as ethnicity, religion, biometric data beyond liveness checks, or health data) unless specifically required by our responsible gambling obligations or applicable law.

7777s collects personal data through the following channels:

4.1  Data You Provide Directly

• During account registration and profile setup;
• When completing KYC verification by uploading identity documents;
• When making deposits or requesting withdrawals through the cashier;
• When contacting the support team via Live Chat, email or the in-platform support portal;
• When setting responsible gambling tools such as deposit limits or self-exclusion;
• When completing any surveys, promotions or feedback forms on the Platform.

4.2  Data Collected Automatically

• Technical data collected via server logs each time you access the Platform, including your IP address, browser type, operating system, session duration and pages visited;
• Cookies and similar tracking technologies — see Section 7 for full details;
• Betting and gaming activity data generated as you use Platform services.

4.3  Data Received from Third Parties

• Identity verification results from our authorised KYC verification partners;
• Fraud risk scores and AML screening results from third-party compliance service providers;
• Payment status and transaction confirmation data from payment processors;
• Self-exclusion registry data from responsible gambling scheme operators, where applicable.

7777s processes personal data in accordance with the data protection requirements of its licensing jurisdiction. The legal bases on which we rely are:

• Contractual Necessity: Processing required to perform our obligations under the Terms & Conditions you have agreed to, including account administration, processing bets, executing payments and providing customer support.
• Legal Obligation: Processing required to comply with applicable laws and regulations, including KYC/AML obligations, responsible gambling requirements, taxation and licensing conditions imposed by our regulatory authority.
• Legitimate Interests: Processing carried out to protect the Platform from fraud and abuse, maintain the security and integrity of our systems, conduct analytics to improve the Platform, and manage business operations — provided these interests are not overridden by your privacy rights.
• Consent: Processing of personal data for optional purposes where we have obtained your prior, freely given, specific and informed consent — most notably for sending marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

7777s uses the personal data it collects for the following specific purposes:

• Account Management: Creating, maintaining and securing your account; verifying your identity; resetting credentials; and managing account settings and preferences.
• Service Delivery: Processing bets and gaming activity; settling wagers; managing promotions and bonuses; and delivering all features of the Platform to you.
• Payment Processing: Executing deposits and withdrawals; verifying ownership of payment methods; and maintaining transaction records for accounting and reconciliation purposes.
• Regulatory Compliance: Meeting KYC, AML, counter-terrorism financing (CTF) and responsible gambling obligations imposed by our licensing authority.
• Fraud Prevention & Security: Detecting and preventing fraudulent activity, multi-accounting, bonus abuse, money laundering, and unauthorised access to accounts or the Platform.
• Responsible Gambling: Monitoring for indicators of problem gambling behaviour; implementing player protection tools including deposit limits, session controls and self-exclusion; and fulfilling mandatory intervention obligations where applicable.
• Customer Support: Responding to enquiries, resolving disputes, processing complaints and communicating account-related information.
• Marketing & Promotions: Sending you promotional offers, personalised bonus communications, event notifications (such as PSL match offers or ICC tournament promotions) and Platform updates — only where you have given your consent or where permitted under applicable law.
• Platform Improvement: Conducting analytics, A/B testing, and user experience research to improve Platform functionality, content and overall service quality.

7777s uses cookies and similar tracking technologies to operate the Platform effectively, remember your preferences, analyse usage patterns and support security functions. By continuing to use the Platform after being presented with our cookie notice, you consent to the use of cookies as described in this section.

7.1  Types of Cookies We Use

7.2  Managing Cookies

You can manage, restrict or delete cookies at any time through your browser settings. Please note that disabling strictly necessary cookies will affect the functionality of the Platform and may prevent you from logging in or completing transactions. Detailed instructions for managing cookies are available in your browser's help documentation.

7777s does not sell, rent or trade your personal data. We may share your personal data with the following categories of recipients, strictly for the purposes outlined in this Policy:

• KYC & Identity Verification Partners: Third-party providers engaged to verify your identity, age and the authenticity of submitted documents as required by our licensing and AML obligations.
• Payment Processors: Companies that facilitate deposits and withdrawals on the Platform. These processors receive only the data necessary to execute the requested transaction and are bound by applicable financial data protection standards.
• Fraud Prevention & AML Services: Specialist providers that screen transactions and account activity against sanctions lists, fraud databases and AML risk indicators.
• Technology & Infrastructure Providers: Cloud hosting, database, CDN and cybersecurity service providers that support the operation of the Platform and are subject to data processing agreements requiring them to protect your data.
• Regulatory & Licensing Authorities: Our licensing authority and any other competent regulatory body to which we are legally obliged to report — including reporting suspicious transactions under applicable AML legislation.
• Law Enforcement & Legal Processes: Government agencies, law enforcement bodies or courts when required by law, court order or legal process, or to protect the rights, property or safety of 7777s, its users or the public.
• Responsible Gambling Schemes: Where applicable, data may be shared with self-exclusion scheme operators or responsible gambling registries to support player protection obligations.
• Business Transfers: In the event of a merger, acquisition, restructuring or sale of assets, your personal data may be transferred to the successor entity, subject to equivalent privacy protections.

All third-party Data Processors engaged by 7777s are required to implement appropriate technical and organisational security measures and to process personal data solely on documented instructions from 7777s.

7777s operates internationally and may transfer personal data to, and process it in, countries other than your country of residence. These countries may have data protection laws that differ from those applicable in Pakistan or in the jurisdiction where you access the Platform.

Where personal data is transferred to a country not recognised as providing an adequate level of data protection, 7777s will implement appropriate safeguards to protect the data, which may include:

• Standard contractual clauses approved by a competent data protection authority;
• Binding corporate rules applicable to our group of companies;
• Other lawful transfer mechanisms recognised under applicable data protection law.

By using the Platform, you acknowledge and consent to the transfer of your personal data across international borders as described in this section, subject to the safeguards outlined above.

We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law, regulatory obligation or our licensing conditions. The following general retention principles apply:

• Active Account Data: Retained for the duration of your account's active status and for a minimum of five (5) years following permanent account closure, in accordance with standard AML record-keeping requirements.
• KYC Documents: Retained for a minimum of five (5) years from the date of the last transaction or account closure, as required by applicable anti-money laundering legislation.
• Transaction Records: Retained for a minimum of five (5) years for accounting, tax and regulatory purposes.
• Responsible Gambling Data: Self-exclusion records may be retained indefinitely or for the minimum period required by the relevant responsible gambling scheme, whichever is longer, to prevent re-registration during an active exclusion period.
• Marketing Data: Retained until you withdraw your consent or opt out, after which it is deleted within a reasonable operational timeframe.
• Support Communications: Retained for a minimum of three (3) years to support dispute resolution and service quality monitoring.

Upon expiry of the applicable retention period, personal data is securely deleted, anonymised or archived in a manner that prevents identification of the individual concerned.

Subject to applicable data protection law and any overriding legal obligations, you have the following rights in relation to your personal data held by 7777s:

To exercise any of these rights, please contact our Privacy Team at the details provided in Section 16. We will respond to verified requests within 30 calendar days. We may need to verify your identity before processing your request to protect against unauthorised data access.

The Platform is strictly intended for adults aged 18 years or older, or the higher minimum age required by the operator's licensing jurisdiction. 7777s does not knowingly collect, process or retain personal data from individuals under the age of 18. Registration on the Platform by minors is strictly prohibited.

As part of our Know Your Customer process, we verify the age of all registering users using government-issued identification documents. Where we discover or have reasonable grounds to suspect that an account has been registered by or on behalf of a minor, we will immediately suspend the account, reverse any associated transactions where possible, and permanently delete the minor's personal data from our systems in accordance with our legal obligations.

If you are a parent or guardian and believe that a minor in your care has registered on the Platform or submitted personal data without your knowledge, please contact our Privacy Team immediately using the details in Section 16. We will investigate and take appropriate action without delay.

7777s implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure or destruction. These measures include, but are not limited to:

• Encryption in Transit: All data transmitted between your device and our servers is encrypted using TLS 1.2 or higher, ensuring that data cannot be intercepted in readable form during transmission.
• Encryption at Rest: Sensitive personal data stored in our databases is encrypted using AES-256 encryption standards.
• Access Controls: Access to personal data systems is restricted to authorised personnel on a strictly need-to-know basis. Multi-factor authentication is enforced for all internal system access.
• Audit Logging: All access to personal data is logged, timestamped and subject to regular review to detect and investigate any unauthorised activity.
• Penetration Testing: We conduct regular third-party security assessments and penetration tests to identify and remediate vulnerabilities in our systems.
• Incident Response: We maintain a documented data breach response procedure. In the event of a confirmed data breach affecting your personal data, we will notify affected users and relevant regulatory authorities in accordance with applicable legal requirements.
• Vendor Security: All third-party Data Processors engaged by 7777s are required to demonstrate adequate security standards and are subject to binding contractual data protection obligations.

While we take all reasonable steps to protect your personal data, no method of electronic transmission or storage is completely secure. You also have a responsibility to protect your account credentials — do not share your password with anyone, and contact support immediately if you suspect unauthorised access to your account.

The Platform may contain links to third-party websites, payment portals or external resources. This Privacy Policy applies solely to personal data collected and processed by 7777s through the Platform. We have no control over, and accept no responsibility for, the privacy practices or content of any third-party websites accessed via such links.

We strongly recommend that you review the privacy policy of any third-party website you visit before submitting any personal data. The inclusion of a link on the Platform does not constitute an endorsement of the linked website or its privacy practices.

7777s reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, regulatory requirements or Platform functionality. When we make material changes to this Policy, we will endeavour to notify you by email or by displaying a prominent notice on the Platform prior to the changes taking effect.

The "Last Updated" date at the top of this page indicates when the Policy was most recently revised. We encourage you to review this Policy periodically to remain informed of how we are protecting your personal data. Your continued use of the Platform following notification of changes constitutes your acceptance of the revised Policy.

If you do not agree with any amendment to this Policy, you must stop using the Platform and may request account closure by contacting our support team.

If you have any questions, concerns or requests relating to this Privacy Policy or the way in which 7777s processes your personal data, please contact our Privacy Team using the details below. We are committed to addressing all privacy-related enquiries promptly and transparently.

For urgent account security concerns, including suspected unauthorised access, we recommend contacting our support team via Live Chat on the Platform for the fastest possible response.